Applying Behavioral Tactics to Further Consumer Engagement

Modern marketers must leverage their business acumen and understanding of practices that were once thought of as unrelated to the ‘creative’ marketing role in order to succeed in a data-driven world. This session will share proven strategies from concepts based on behavioral economics, psychology and game theory that will help you further consumer engagement. Digital marketers that are having a hard time balancing technical with creative work, or developing and getting buy-in on marketing plans should attend this talk. After this session, you’ll be able to:

• Apply specific behavioral economic principles that drive deeper, authentic consumer relationships
• Understand the mechanics of decision-making in the context of marketing and implement in your long-term strategy
• Sell these behavioral tactics internally to position yourself as your company's expert and grow your career.