Applying an Airbnb-Mindset to Drive Growth

Airbnb is currently larger than the top five hotel chains in the world and continues to grow exponentially, due in part to embracing a new buying generation and meeting their needs. Millennials are now the largest demographic in US history. Never before has society seen such a drastic shift in buying habits. A shift towards conscience consumerism and collecting memories, not things. As generations change, so do the businesses that support them. During this talk, you'll learn about the top three underlining movements that are shifting buying habits and what you can do to position your business to be a part of this exciting change. After all, Millennials and Gen Z will make up 76% of all buying power by 2025. After this session, you’ll be able to:

• Learn how Airbnb scaled faster than almost any other company in the world
• Understand the three underlining movements that are shifting buying habits and apply these insights to your growth and marketing strategy
• Take concrete steps to position your business to be a part of this exciting change