9:15 am - 9:15 am
Apply the Secrets of Influencer Marketing and Improve Brand Awareness
Influencer marketing has been around for a while now, but in some ways still feels like that marketing big white whale. Knowing how to do it and knowing how to do it well is where we see the biggest divide. Some agencies and marketing teams treat creators like sprinkles on a sundae while others try to build their entire identity around them, and both are not great options. This session will explain key tactics to apply when working with creators and how to improve brand awareness with your target audience in an authentic way.
After this session, you’ll be able to:
- Know where to start and how to find the right creators
- Implement best practices for working with creators
- Understand campaign KPIs to effectively showcase influencer value