An Integrated Approach to Content Operations for Financial Services & Tech Companies

Within the financial services industry, there is a mandate across marketing organizations to do more with less while driving measurable ROI. An integrated approach to marketing campaigns and content operations is the answer to this seemingly impossible mandate. In turn, marketing leaders must facilitate better cross-functional collaboration with a focus on efficiency and performance. This session will provide use cases that revolve around digital transformation. Enterprise marketing leaders can expect to walk away with actionable thought-starters. After this session, you’ll be able to:

• Get buy-in across teams and stakeholders to support transformation initiatives that will leave a long-lasting impact
• Begin the transformation process within your business in order to break down silos, increase operational efficiency and drive a unified customer experience
• Maximize content activation and utilization across channels
• Measure the impact of content across the customer journey