An Actionable Workflow for Identifying and Analyzing Search Competitors

This session will focus on how to perform competitive analysis on established businesses in your niche that already have built-in audiences matching your buyer personas. After this session, you'll be able to:

• Identify your competitors in search, and benchmark your site against those competitors
• Pinpoint competitors' successful search tactics
• Find untapped keyword opportunities in your niche
• Discover the content that authoritative sites want to link to most