Session Details

eventJuly 30
schedule4:05 pm - 4:05 pm
location_on Room 1

Align Sales and Marketing Teams with a Successful B2B Account-Based Marketing Strategy

Are you in a constant struggle of managing to achieve short-term sales goals while trying to create a long-term brand and customer loyalty? Learn more about the magic which happens when sales and marketing teams are aligned and are working towards achieving the same strategy. Welcome to account-based marketing, a hyper-focused and tailored view of B2B Marketing. This session is designed for B2B marketers who have direct interactions with the sales departments or functions, cross-functional teams, and marketers who are up for a challenge in trying new ways or like to change their marketing and sales culture. After this session, you’ll be able to:
  • Align sales and marketing goals
  • Identify and analyze target accounts
  • Develop personalized messages for high-value customers
  • Increase efficiencies and ROI of marketing campaigns
Marketing Strategy