Session Details

eventJune 15
schedule12:30 pm - 1:15 pm
location_on Room 3

Marketing Attribution is Dead: AI-Powered Analytics is Here and This is How to Leverage It

Join Matt Hertig, CEO of ChannelMix, as he explores the shift from traditional marketing attribution to AI-powered analytics and its profound implications for marketers. Discover how AI-powered Marketing Impact Modeling (MIM) is revolutionizing our understanding of the impact marketing is delivering to organizations by aligning marketing and sales goals; proactively identifying marketing waste; and driving greater marketing ROI.

Actionable tactics you can apply after this session:

  • Plan for the limitations of traditional marketing attribution measurement and understand why it’s not suitable for today’s complex customer decision journey
  • Share with leadership/decision-makers how MIM is transforming marketing analytics by providing more accurate and flexible measurement of ROI
  • Demonstrate how MIM models can incorporate both online and offline channels, real-time data, and external factors such as market trends or seasonal influences
  • Successfully implement these models to drive business growth and integrate MIM into your marketing strategy

Who Should Attend:
This session is ideal for digital marketers, marketing analysts, CMOs, and business leaders who want to stay ahead of the curve in understanding and leveraging cutting-edge marketing analytics techniques. If you’re seeking ways to optimize your marketing strategy and gain a more precise understanding of your marketing impact, this session is for you.