Session Details

eventFebruary 26
schedule3:20 pm - 3:20 pm
location_on Room 4

Affiliate is Dead: Long Live Partner Marketing

Partner marketing has evolved. What once consisted of doling out affiliate links has morphed into managing an ecosystem of relationships, from small-scale bloggers and influencers to massive publishers. During this talk, Impact and Fanatics, the global leader in licensed sports merchandise, will share actionable steps for developing effective brand partnerships that increase revenue. After this session, you’ll be able to:
  • Shift your company’s focus from affiliate marketing to a more impactful, collaborative approach through marketing partnerships
  • Create an ecosystem of many different types of partnerships, from small-scale social media influencers to powerful publishers
  • Establish a management and organizational structure to deliver and accelerate on your marketing partnership goals
Marketing Strategy