10:00 am - 4:00 pm
Advanced Digital Analytics Strategies and Tactics
If we cannot measure it accurately, we cannot improve it adequately. Measurement is a critical element for any successful and long-sustaining marketing program. With an endless supply of data from an abundant variety of sources, the analyst’s challenge is no longer how to gather data, but how best to tame it. When properly planned and executed, a strategic analytics process can help us arrive at smarter business decisions with velocity. If you are seeking ways to use measurement to improve your digital marketing programs, join this day long workshop to learn advanced digital analytics strategies and tactics. You’ll receive an online interactive workbook to use during the workshop which will allow you to walk through exercises and customize the information and insights you learn to your company or brand. It has been designed to take it back to the office and begin implementing immediately. At the end of this masterclass, you'll be able to:
- Know how to efficiently evaluate your existing analytics program and diagnose the issues affecting your data accuracy the most.
- Create a blueprint for activating all the features necessary to produce a representative and rich data set.
- Deliver data reporting with greater clarity, accountability and vision
- Automate your report generation process
- Conduct data mining more efficiently to find exciting correlations, and extract insights from those to “wow” your team.
- Build, maintain and advocate for an analytics workflow that saves time, improves accuracy and fosters growth for your organization.