Adapting To The New Facebook

The Facebook of old was one of the most effective social platforms for companies and news organizations alike. That was until their world came crashing down. In this session, we’ll take a look at how to best approach the new Facebook, whether you’re a giant organization or a small business. After this session, you’ll be able to:

• Decide if being on the platform is right for you
• Learn how to adapt previous Facebook strategies to boost your other platforms
• Get the most out of the new algorithm, and avoid the penalties and pitfalls that could sink you