Session Details

eventAugust 9
schedule8:30 am - 8:30 am
location_on Room 2

Accelerate New Customer Sales with Great Customer Experience & Onboarding

69% of marketers are focused on converting contacts/leads to customers according to Hubspot’s State of Inbound 2018. But having a customer isn’t the same as having an active, purchasing customer on the journey to loyalty and advocacy. Learn how a high-growth B2B Cloud Software Startup in Seattle drove customer engagement and loyalty by implementing new foundational systems (inbound, marketing automation), and an end-to-end approach to customer experience & onboarding across digital and offline touchpoints. At the end of this session, you’ll be able to:
  • Implement an end-to-end approach to customer acquisition including customer onboarding to increase loyalty and additional sales
  • Bringing other teams into the mix and win the crucial 1st 100 days across key digital touch-points
  • Analyzing results and outcomes through smart experiments
  • Access helpful resources to take customer experience to the next level
Marketing Strategy