A Method Behind the Madness of Influencer Marketing

There was the Mesozoic…the Paleozoic...and now the Instazoic. A new era, where “Influencers” roam the earth. And a ton of brands trying to figure out what to do with them. Influencer Marketing is the “buzz-phrase” of our era, but how do you ensure your brand is identifying the right collaborations and at scale? How do you defend the value of influencer marketing and preserve the equity of your brand? Hear case studies and strategies that entertainment and hospitality leader MGM Resorts International has implemented to manage influencers as it increased use by over 200% from prior year. After this session, you’ll be able to:

• Create a workflow to identify influencer alignment
• Develop a valuation model to streamline volume and approvals
• Create a tiered classification system and content strategy
• Better understand how to measure success and extend the shelf life of influencer content