9 Powerful Trends Shaping Marketing

Join IBM Watson Marketing’s David Miller, who will set you on a path to understanding nine exciting trends that are shaping marketing in 2019 and beyond. Learn about Agile Marketing, marrying AdTech with MarTech, and marketing's hottest new role: Director of Marketing Data. At the end of this session, you’ll be able to:

• Check-point your team's path to Agile Marketing to ensure focus and drive to outcomes
• Understand marketing's hottest new role: Director of Marketing Data
• Experience the transformative role of personalization and how AI can help
• Discuss purpose-driven marketing, MarTech plus AdTech, customer experiences and more