Session Details

eventJanuary 1

7 Secrets to Superior In-App Marketing

More than ever, time spent in mobile means time spent in mobile applications, offering brands a rare and valuable opportunity to connect in a context where the consumer mindset is not a guessing game. But adoption and usage of applications varies widely, and even marketing in highly used apps comes with it's own set of guidelines and pitfalls to avoid. After this session, you'll be able to:
  • Identify the types of apps consumers value most, and understand the characteristics that make those apps "high-value"
  • Learn how to better leverage in-app technology and data to your advantage
  • Better understand consumer expectations of in-app marketing and pitfalls to avoid
  • Hear ROI success stories from in-app marketing strategies
Marketing Strategy
Marketing Technology