Session Details

eventNovember 15
schedule9:15 am - 9:15 am
location_on Room 6

500 Different Website Visitors, 500 Different Web Experiences

Why are we so scared of using AI to create a 1:1 web experience? Website personalization of content at scale will revolutionize web design more than parallax design ever did. We have to begin to reduce spidered content and begin scaling massive 1:1 content now before we are behind the evolution. After this session, you’ll be able to:
  • Understand what website personalization is at scale
  • Segment the audiences and create dynamic experiences for every user
  • Implement tools you can use to create web personalization and increase engagement
Content Marketing
Data & Analytics
Marketing Strategy
UX & Design