2022 B2B Trends for the Contrarian Marketer

We believe that there’s never an advantage to following the crowd - especially in marketing, where the crowd is usually wrong. In this session, LinkedIn’s Director of Market Engagement, Ty Heath shares contrarian ideas for B2B marketing. Following these little-known best practices can give you a significant edge over your competition, if you’re brave enough to reject consensus opinion.

After this session, you'll be able to:

• Gain a competitive advantage by following little-known B2B best practices
• Find the bravery to reject consensus opinion and embrace contrarian marketing ideas
• Identify B2B marketing trends to achieve success in 2022 and beyond