Session Details

eventJuly 18
schedule11:10 am - 11:10 am
location_on Room 3

10 Steps to Make You a People-Based Marketing Rock Star

You have all that customer data and what should you do with it? We’ll share 10 Steps for success with People-Based Marketing to help you consider new ways of leveraging the data at your fingertips. And, we’ll share how to go beyond your CRM’s limitations, as well! After this session, you’ll be able to:
  • Follow ten steps to achieve successful people-based marketing
  • Drive up to 5 times the average interaction vs. traditional online/in-app/social targeting
  • Reach beyond your customer list with deterministic targeting
  • Think beyond the identity resolution status quo
  • Deploy new people-based strategies
Data & Analytics
Marketing Strategy