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Michael Perman

Head of Creativity
C’EST WHAT
Michael Perman - C’EST WHAT

Michael Perman help teams envision a future of prosperity. He is the founder of C’EST WHAT?, the Mindful Innovation firm based in San Francisco. Recently, Michael was “Dean” of Innovation for Gap, Inc. – leading innovation and creativity across all their brands, leveraging the talent of 30 innovation leaders and 2000 innovation catalysts. Michael has gathered insights from hundreds of ethnography sessions, providing creative fodder for dozens of innovation initiatives. He’s led brand strategy, design-thinking, insights and innovation projects for Levi’s, Gap, Banana Republic, Starbucks, General Mills, Google, and several food brands. Michael believes innovation is the “ability to perceive alternative realities and the courage to act upon those visions”.

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