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Chip Reno

Senior Advanced Analytics Manager
T-Mobile
Chip Reno - T-Mobile

Chip Reno is a Marketing Data Scientist who built an analytics platform that links all of T-Mobile’s offline data to web and digital marketing activities. He uses omni-channel analytics, attribution modeling, and propensity scoring for website personalization and targeting. By night Chip is a musician for the electronic band Gumshen.

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